The idea of creating a sport film festival in Croatia was born out of desire to establish a well-executed film, cultural and sport media event, which would be complemented by panel discussions and a sports photography retrospective. The Festival’s mission is to further promote sport and athletes, to foster networking and meetings between people from the world of sport and business. Zadar was chosen as the location for the Festival because it is one of Croatia’s premier tourist destinations, and tourism and sports are what Croatia is best known for in the world.

Strategic five-year objectives of events in Zadar are the following:

1. Creating a recognizable Festival brand

2. Annual gathering and socializing of people from all over the sports world

3. Promotion of Croatia and Zadar as a sport and tourist destination

4. Popularization of sports documentaries

5. Education and panel discussions, connecting suppliers, buyers and users of services in sport industry and culture